Steve Lesnard is a recognized profiler within the sports industry. He previously worked with a well-known sports brand as a high-role executive. Years of experience in marketing of the sports industry has helped him analyze huge data with insights in technical advertisement and being able to provide customers with high quality products without any sort of delay in time. Lesnard became passionate about sports since his childhood.
He grew up around the regions of Corsica and Paris, France. He studied in France on business, specializing on entrepreneurial and global business. While in school, his focus was balanced between his education and sports. He continued to develop his talent in sports and created a network of connections in the sports industry. He later relocated to United States and attained himself an entrepreneurial MBA.
Lesnard first worked as the Director of marketing department of Wolford. Wolford is a classic fashion retail business based in New York City. After a year of working in Wolford, he moved on to explore his passion for sports in the sports industry. His first job in sports was in the Nagano Olympics. In Nagano Olympics, he managed the signing of professional athletes, and participation in season creation of products.
From Nagano Olympics, he moved on to specifically deal with Product Creation. He was responsible for product development for professional athletes and considered it to be a worthwhile experience. For more than 20 years, Lesnard has served in several roles in the sports industry. He focuses on advertising and management in general. He has managed and leaded several campaigns in Olympic marketing. His management career has been successful and is recognized for generating revenue worth billions in the industry.
With lots of experience in product creation, Lesnard understands customers’ taste and preference. He states that customers are increasingly involved in the trend of being conscious of their health. Customers have changed the way in which they shop for products, by embracing products that accentuate their wellness. He discloses that being mindful and exercising is significant in living healthy and having a happy life, with the help of products.