Among the more memorable ads on TV and internet is the Geico commercial. One of the reasons that it is so memorable is because it is quite humorous. This is an example of utilizing humor in ads. This is not to say that the ad has to be gut-busting hilarious in order to gain sales. However, it does not hurt to use a skilled incorporation of humor. The only thing is that it takes skill to be able to use humor to the advantage of the company. If one goes too overboard, he could give off the impression that he is trying way too hard to be funny. This could be taken as a sign of desperation.
According to NY Times, one person who has mastered the skill of incorporating humor is Lori Senecal. Lori is very skilled at advertising because she understands the consumer. She understands the importance of balance when it comes to advertising. Therefore, it is important to establish a humorous mood to the customer without going overboard. One of the best things to do with advertising is to keep it grounded in a world that is familiar to the customer. This makes the ad a bit easier to relate to. Visit Adweek for more info.
One of the advantages of humor according to Lori Senecal is that it is more likely to go viral. It makes a lot of sense. After all, a lot of viral videos just happen to be very funny as well. Therefore, humor is one of the more effective methods for advertising. Lori Senecal herself is aware of the power of humor and is willing to use it to reach people and get people to interact with the company in the desired way. Of course humor is not the only way to get sales with advertising. There are other forms of advertising that could work for the customer.