Lori Senecal successful career in Online Advertising

Lori Senecal is an accomplished Chief Executive Officer at Crispin Porter and Bogusky (CP+B). Her successful career was motivated by her elder siblings who were doing well in their jobs. Lori Senecal early life has contributed to her success and the dream life she is living today. Lori Senecal graduated from the University with a degree in Sales and Marketing. She is self-motivated and has successfully propelled the companies she has worked to achieve excellent results under her leadership. She is ambitious and dedicated to her work’ She delivers high-quality services to both the clients and agencies.

In the year 2003, she launched the TAG ideation through the exceptional skills and experience achieved by various companies. TAG ideation is an established company that comprises young people and deals with marketing. The Company consists of young professionals with undisputable knowledge in analytical data expertise. Lori has shown her exceptional skills in multinational accounts and companies she has worked for such as Nestle, Xbox, Nabisco, and Sprint. Lora serves as the account director at the Coca-Cola industry and also served as the Chief Marketing Officer in the DDB worldwide communications.

According to Campaignlive, Lori Senecal is the head of sales and marketing of TAG Ideation Company and the co-managing director of TAG in New York. She served as the Director and Chief Executive Officer of MDC. Her leadership qualities led to her appointment as the Chief Executive Officer of the Crispin Porter and Bogusky in the year 2015. Presently she serves as an active member of Ad council serving as the director. In the year 2013, Lora scooped Quantum Leap Award for her innovative and salient leadership skills. Her efforts have been remarkably appreciated in different forums across the globe.

Lori Senecal has widely been consulted for advertisements and use of imagery and themes in campaigns. She provides best solutions to the entrepreneurs who wish to market and advertise their business online with the social media platform. Lori makes sure that the company uses the ads in an ethical manner over the internet. Lora Senecal has used humor in advertising companies as a way of getting new customers and retaining the customers in the business. Humor has been used to capture the attention of the clients.

Reference: http://www.adweek.com/tag/Lori-Senecal/

Lori Senecal Talks About The Value of Humor in Advertising

Among the more memorable ads on TV and internet is the Geico commercial. One of the reasons that it is so memorable is because it is quite humorous. This is an example of utilizing humor in ads. This is not to say that the ad has to be gut-busting hilarious in order to gain sales. However, it does not hurt to use a skilled incorporation of humor. The only thing is that it takes skill to be able to use humor to the advantage of the company. If one goes too overboard, he could give off the impression that he is trying way too hard to be funny. This could be taken as a sign of desperation.

According to NY Times, one person who has mastered the skill of incorporating humor is Lori Senecal. Lori is very skilled at advertising because she understands the consumer. She understands the importance of balance when it comes to advertising. Therefore, it is important to establish a humorous mood to the customer without going overboard. One of the best things to do with advertising is to keep it grounded in a world that is familiar to the customer. This makes the ad a bit easier to relate to. Visit Adweek for more info.

One of the advantages of humor according to Lori Senecal is that it is more likely to go viral. It makes a lot of sense. After all, a lot of viral videos just happen to be very funny as well. Therefore, humor is one of the more effective methods for advertising. Lori Senecal herself is aware of the power of humor and is willing to use it to reach people and get people to interact with the company in the desired way. Of course humor is not the only way to get sales with advertising. There are other forms of advertising that could work for the customer.